In a move to embrace the evolving preferences of its fanbase, Kraft is asking consumers to submit their best mac and cheese ideas. Kraft aims to celebrate the creativity of mac and cheese enthusiasts by encouraging them to dream up a new flavor of their classic boxed Mac & Cheese—and that could include vegan options.
Participants are invited to share their innovative hacks for creating a rich, flavorful mac and cheese. Whether it involves using dairy-free cheeses, unique spice blends, or unconventional toppings, Kraft is eager to explore the endless possibilities within the mac and cheese realm.
You do not need to create a full recipe or explain how to make it; simply head to Kraft’s website and submit the flavor idea.
The contest, running until December 15, means vegans across the country have the opportunity to tell Kraft about the growing demand for vegan alternatives and the…