While coffee has been a favorite drink in the US for centuries, Chinese consumers have traditionally opted for tea. But things are changing in China. In the last few years, young people in the country have started craving coffee. Dianping, a leading restaurant-finder app in China (sort of like Yelp), noted in 2022 that online searches for “Chinese-style coffee” had risen by 4,713 percent year on year.
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This could be due to Western influences, evident in the rise of US giants like Starbucks in the country. Plus, coffee culture is a cornerstone of many European countries, for example, as well as in the US. “The Chinese consumer is increasingly adopting Western lifestyles and coffee is obviously one of the beverages that represent that,” Jason Yu, Greater China managing director of market research firm Kantar Worldpanel, told Reuters recently.
But it’s…