If you have been inspired by the ingenious catwalks and happening designs of former creative director Alessandro Michelle, you are not alone. On the other hand, the brand has been aggressively talking about its sustainability efforts, even dedicating a whole other website to it, called Gucci Equilibrium. Given their style and marketing success, as well as their new sustainability communications, it is no wonder that fashion media, celebrities, and consumers alike have fallen into Gucci’s spell.
We want to know, once and for all, is Gucci ethical? Or are we buying into their green narrative?
Is House of Gucci fast fashion? What is Gucci’s business model?
Gucci is not fast fashion, it is a luxury brand. Its business model is tied more to seasons than to ultra-fast fashion.
However, with the multiplication of seasons to…
Read the full article originally published at www.eco-stylist.com.