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With the explosion of fast fashion in recent years, we have witnessed the rise of ultra-fast fashion giants in the global market, like the unstoppable Chinese company Shein. The fashion world has seen an accelerated growth of companies that directly compete with Shein, not only with massive sales all around the globe, but with the huge environmental impact that the production of thousands of clothing pieces makes to the planet.
One of these fast fashion companies is Zaful, an e-commerce platform founded in 2014 and based in Hong-Kong. Zaful specializes in affordable clothing, swimwear, footwear, and accessories for men and women, but mostly targets the younger generations. According…
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