As consumers become more aware of how their purchases are impacting the planet, businesses are under increasing pressure to implement more sustainable practices. A recent CleanHub survey of Americans found that 78% want more authentic brand action to become sustainable, and 49% stated that they’re willing to pay more for low-impact, recyclable products.
Being more sustainable can be good for business, but as environmentalism grows, so does greenwashing. Regulators are handing out more fines to companies that greenwash, a signal consumers can use to make better decisions about which brands to trust.
CleanHub, a start-up based in Berlin, tackling plastic pollution, has highlighted the benefits sustainable practices can have for businesses, too. We released new research that identified the biggest fines handed out to companies guilty of greenwashing.