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Is Fashion Nova Fast Fashion?
Fashion Nova is an incredibly unique brand, and unfortunately, not in a positive way. Not only are they a fast fashion brand, but they are an ultra-fast fashion brand, similar to Shein and Boohoo.
Their approach is to introduce extreme newness at a very low price, every single week. But at what cost? Everything about the brand is fast and trendy. For example, they release about 600-900 styles every week. They also work with more than 1,000 manufacturers.
According to Fashion United, from the initial concept, the manufacturers create samples in around a day, which are then photographed and ready for the in-house models in another 24…
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