Exploring the continuum of wellness-medical tourism around the globe: Top European med spas combine diagnostics and advanced technologies with centuries-old natural healing elements.
Wellness tourism, health tourism, medical tourism. What in the heck are we talking about here? While there used to be a distinct demarcation between wellness tourism and medical tourism, today the definitions are all over the map. Wellness resorts, which previously focused solely on pampering and relaxation, are adding diagnostics and advanced technologies designed to do everything from reducing stress to improving sleep. In the meantime, more medically focused destinations, particularly in Europe, are seeking new audiences by adding lifestyle and wellness offerings. How does the average wellness seeker figure out what’s what?
Wellness by Any Other Name
Let’s start off by looking at the continuum of…
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