Earth911 Podcast: EPAM Continuum On Amplifying The Impact Of Earth Hour

Earth Hour 2024, the “Biggest Hour for Earth” of the year, takes place on March 23rd. Since the World Wildlife Fund launched the event in 2007, Earth Hour has symbolized a commitment to the planet by simply turning off lights for one hour. However, despite its noble intentions, awareness of the movement was limited, with only 52% of the global population aware of the event. Our guests today, Phil Wilce and Antonia Simon, are Creative Director for Europe and Senior Experience Consultant, respectively, for EPAM Continuum, a research and strategy firm that worked with the World Wildlife Fund to reinvigorate the campaign and its outreach efforts as the climate crisis becomes more pronounced. The project represents an opportunity to explore how to tell stories about the environment and humanity’s impact on nature, something everyone listening to Sustainability In Your Ear thinks…