“That which we call a rose by any other name would still smell as sweet,” wrote William Shakespeare in Romeo and Juliet. “A vegan steak by any other name would still be as juicy, delicious, and packed with protein” wasn’t written by the great playwright, but the sentiment is the same. It’s also what French vegan brands are hoping customers will realize when the government’s ban on the use of “meat” terminology on vegan products goes into full force next year.
Following pressure from the meat and dairy industries, the French government has decided to prevent “consumer confusion” by prohibiting plant-based brands from using terms like “escalope,” “butcher,” “sirloin,” and “ham” in their product branding and labeling. From next year, any brands caught breaking the law will be subject to fines and penalties.
It’s not the first time the country…