Never before has the gap between the tissue industry’s sustainability leaders and laggards been more apparent. In the nearly five years since NRDC’s initial The Issue with Tissue report and scorecard launch, more sustainable brands have entered the market than ever before. Yet, the largest, most powerful U.S. tissue companies are those that remain entrenched in a destructive “tree-to-toilet pipeline” model that has widespread impacts on the boreal forest in Canada and its inhabitants, threatened species, and vast stores of carbon. Foot-dragging from companies flushing away one of the world’s greatest natural climate allies now increasingly risks leaving themselves marginalized in a marketplace embracing solutions for stronger forest protection.
Now, NRDC’s new The Issue with Tissue Fifth Edition report and scorecard–which grades 145 brands across toilet paper,…