Gen X and Millennials tend to buy more EVs than Baby Boomers, but the older generation is still in control of EV policy, a pair of recent studies show.
Experian’s fourth quarter 2023 Automotive Market Trends report, released Thursday, noted that 9.4% of new vehicles purchased by Gen X in 2023 were electric. Gen X purchased the most new vehicles of any generation over the year, as well as the most EVs in total.
Millennials aren’t far behind by total EV sales tally, and for them EVs are an even higher 10.2% of new vehicles purchased.
Meanwhile, EVs only account for 5.9% of new vehicles purchased by Boomers in 2023, and 6.6% of those purchased by “digitally native” Gen Z, according to the report.
New vehicle registrations by generation (via Experian)
As Experian has pointed out before, sales volumes are growing for all vehicle types, including gasoline cars. But this comparison of Gen…
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