Tesla is once again axing its referral program, which allowed owners to earn prizes by referring new buyers to buy a Tesla.
For many years now, Tesla has offered some sort of program to allow current owners to benefit from evangelizing the brand.
It started early on, when Tesla owners recognized that they had “sold” several Teslas to their friends via test drives, conversations, and so on, and owners asked Tesla to implement a scheme to give them referral rewards.
The program was originally launched in 2015, and has evolved many times since then. It started off as a direct $1,000 reward, but later turned into various tier systems, point systems, and so on.
A buyer would use a current owner’s referral link to place an order, and in return the buyer would get some sort of benefit (a discount, some free supercharging, or some free FSD access), and the…