Rivian wants to shake up the industry with its next-generation R2 electric vehicle. Starting at around $45,000, the R2 is expected to open up a new market of buyers. How does Rivian plan to keep its rugged luxury feel at a lower price? The company’s design boss explains.
Rivian R2 design challenges present unique opportunity
In less than 24 hours after revealing the smaller, more affordable R2, Rivian’s CEO RJ Scaringe said the new electric SUV earned over 68,000 reservations.
Rivian unveiled the R2 last month, with starting prices around $45,000. That’s almost half the current $74,900 R1S and $69,900 R1T starting price.
At 4,715 mm long, 1,700 mm tall, with a wheelbase of 2,935, the R2 is undoubtedly smaller than the current R1S ( 5,100 mm x L, 1,873 mm x H, 3,075 x wheelbase). Despite its smaller size and lower price, Rivian insists the R2 will…