Nissan on Monday revealed a roadmap that will pivot the automaker back toward hybrids and plug-in hybrids for the U.S., as well as higher-volume, reduced-cost EVs, with aims to cut the cost of next-generation EVs by 30%.
As such, they’ll cost the same or less than combustion models by 2030.
Under a new business plan it’s terming The Arc, the automaker intends to recover some of its early EV sales leadership, achieving this cost reduction in its next-generation EVs through grouped “family” development, utilizing commonized upper-body parts and modularized powertrains. Models using this approach will be headed into production in 2027.
Nissan EV hybrid and EV plans, as of March 2024
Nissan plans family of vehicles with same shared upper body components
On a market basis, it will follow “a tailored regional strategy and prepare for an accelerated transition to EVs,…
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