More than a third of Prius owners get another one, finds CarMax

When it’s time to replace their cars, many Toyota Prius owners choose another of the hybrids, according used-car retailer CarMax.

More than 38% of CarMax customers who own a Prius purchase another one, according to the company. That makes the Prius the model with the highest loyalty in CarMax’s inventory. The Prius displaced the Chevrolet Corvette, which had the highest model loyalty the last time CarMax conducted a similar survey, in 2017.

Toyota also had the highest loyalty as a brand, with 28.5% of current Toyota owners getting another, according to CarMax’s data, ahead of Mercedes-Benz (27.9%) and its own Lexus luxury brand (27.7%). Lexus had the highest brand loyalty in CarMax’s 2017 survey.

This also appears to be a bit of a turnaround versus last year, when CarMax underscored that Prius owners were trading in their vehicles for EVs, like the Nissan Leaf….