With new global boss Takashi Watanabe at the helm, Lexus is finally venturing into the modern age of fully electric vehicles. To pick up the pace, Watanabe said Lexus will “humbly look at and learn from” Tesla’s accomplishments.
Watanabe took over as president of Lexus in April after former brand boss Koji Sato succeeded longtime Toyota CEO Akio Toyoda.
The new leader says fully electric vehicles will open up new possibilities for Lexus to expand the brand.
“In 2026, we will introduce the next-generation battery EV that re-innovates the vehicle modular structure, significantly alters our production methods and completely re-imagines the software platform,” Watanabe stated (via Automotive News), adding, “We have also prioritized vehicle design to embody the essence of Lexus.”
Lexus aims to sell 1 million EVs annually by 2030 as it works…