Kia dealers are already gouging away on EV9 electric SUV prices

Price gouging has already hit one of the most anticipated new EVs of the year—the 2024 Kia EV9.

CarsDirect reports that national dealer inventory data currently shows EV9 markups of up to $7,000 over MSRP. One dealership confirmed to the website that every EV9 on its lot had a $7,000 markup, in fact. Another advertised what was effectively a $4,995 markup, attempting to cross wires with a $3,750 Kia Customer Cash rebate offer (which comes from Kia, not the dealership).

It also didn’t take Green Car Reports long to see this in a quick survey of dealerships. For example. Kia Downtown Los Angeles appears to be keeping the $3,750 Customer Cash offer, while adding $5,000 to the price. If so, that’s a markup of $8,750 altogether. 

Markups aren’t unusual for in-demand new models, but this is happening despite Kia’s…