Tesla CEO Elon Musk’s reputation has deteriorated significantly thanks to his online outbursts—and that may be negatively affecting Tesla sales, Reuters reports.
In a new survey by marketing analysis firm Caliber provided exclusively to Reuters, a “consideration score” for Tesla fell to 31% in February, less than half its high of 70% in November 2021, when Caliber started tracking consumer interest in Tesla.
The score fell eight percentage points in January alone, while those of Audi, BMW, and Mercedes-Benz rose into the 44%-47% range, Reuters noted. And the association of Tesla’s reputation with that of its CEO may be the reason for the lower scores, according to Caliber.
2024 Tesla Model S. – Courtesy of Tesla, Inc.
“It’s very likely that Musk himself is contributing to the reputational downfall,” Caliber CEO Shahar Silbershatz said in an interview with Reuters, adding that 83%…
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