From its square burger patties to its freckled-face mascot, Wendy’s has always set itself apart from the fast-food competition. Most recently, the chain’s CEO, Kirk Tanner, hinted at another innovation: a surge pricing model. This idea probably sounded like a hit during executive meetings, but was a total miss when consumers began to speculate that they’d have to pay more for burgers during peak hours.
Today, the chain is leaning further into its out-of-the-box approach with its latest announcement: Wendy’s sole location in Chubbuck, ID has officially become the fast-food chain’s first fully vegan shop. “Wendy’s could never quite get it right when it came to meatless offerings, so we embraced what we already know is popular with our customers,” Martin Stokes, Wendy’s Global Growth Managing Officer, tells VegNews. “We’re not just playing the field—when it…