This month, the “Plant Girls”—inspired by the influential ‘90s girl group, the Spice Girls—have embarked on a campaign advocating for a vegan, plant-based approach to beauty. This unique collaboration involves Chella, a leader in clean beauty, and the Vegan Women Summit (VWS), the premier global community committed to fostering a more compassionate world (VegNews is the official media partner for VWS).
Chella
The campaign, which features makeup from Chella’s Pathfinder palette and Caire Skincare, with hair styling by Carl Nuhfer, aims to inspire individuals to embrace a lifestyle kind to themselves, animals, and the planet.
The “Plant Girls” campaign features five prominent women from diverse professional backgrounds, including Dr. Danielle Belardo, Sharon Carpenter, Joanne Molinaro (The Korean Vegan), Chef Priyanka Naik, and Jennifer Stojkovic. Each personifies…