When it comes to carbon footprints, don’t believe the hype.
Have you ever sat down to calculate your carbon footprint?
If you have, you’ll undoubtedly know that gut-wrenching feeling of tallying how much carbon you disgorge into the air daily through even your simplest actions. Think of commuting to work by car, eating meat, taking a plane, or even running a dishwasher. It all adds up to more carbon pollution in the air. And in the United States, that comes to about 15 tons per person, one of the highest rates in the world. (India, by contrast, is 1.89 tons per person).
It can certainly provoke a lot of guilt. It might also spur you to imagine how you could stop climate change by turning off that extra light.
Now, here’s something you may not know. The idea of a “carbon footprint” was developed by Ogilvy & Mather, a New York City-based British advertising and…