Tesla has historically shunned traditional advertising methods, preferring instead to let its innovative products speak for themselves. However, in a notable departure from this strategy, Tesla has recently embarked on an advertising journey, beginning with a commercial on YouTube that showcases the safety performance of its vehicles.
New Approach
Earlier this year, CEO Elon Musk made a significant announcement, marking a reversal from his long-standing stance against paid advertising. Instead of solely relying on product improvement and word-of-mouth promotion by owners, Tesla has now opened its doors to the world of advertising. This strategic shift comes at a time when Tesla investors have been vocal about the potential benefits of advertising, especially in the wake of recent price…
Read the full article originally published at cleantechnica.com.