Since the introduction of its e-Power series-hybrid system seven years ago, Nissan has refined the tech and leaned on it as the path toward a fully electric future for the brand.
But there isn’t a single U.S.-market model yet with this tech. What’s the holdup?
Partly, it’s that Nissan has focused its hybrids toward other markets. In Europe, where Nissan plans to go all-EV starting in 2030, it’s pushing ahead rapidly with the tech and seeing very strong demand for e-Power models there. Earlier this year Nissan expected electrified models to make up 55% of the global mix by 2030; now Nissan’s on track to meeting that percentage five years early.
Ivan Espinosa, who heads product strategy and product planning for Nissan, said last week in a Q&A session at the Tokyo auto show that the market response for these vehicles is fantastic, and he called e-Power one of Nissan’s…
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