Basketball fans attending games at Madison Square Garden (MSG) in New York City and the American Airlines Center (AAC) in Dallas, TX have something new to cheer about: a more extensive vegan menu.
Vegan food company Beyond Meat is now the first-ever Official Plant-Based Meat Partner of MSG—home of the NBA’s New York Knicks and the NHL’s New York Rangers. This partnership has resulted in the launch of an exclusive concession stand called the Go Beyond Grill.
Beyond Meat
Located on the sixth-floor concourse of MSG, the stand offers a broad array of Beyond Meat’s plant-based products during basketball games, concerts, and other events.
“Beyond Meat’s environmentally friendly, nutritious products are a perfect match for Madison Square Garden as we continuously strive to deliver a wide array of food and beverage options for our fans—with a focus on sustainability,”…