The all-electric Ford F-150 Lightning pickup found its second EU home just in time for the upcoming alpine winter.
Ford F-150 Lightning finds second EU home
Ford is bringing its electric truck to Switzerland as its second European market, the automaker announced Tuesday.
The news comes after Ford launched the F-150 Lightning in Norway in April, spearheading its EU offensive. Ford said its electric truck is “perfectly suited” to handle the nation’s terrain, outdoor spirit, and passion for EVs.
Gunnar Berg, managing director at Ford Norway, said in his 25 years at the company, he’s never “never seen like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning.”
Berg even said he “had customers literally banging on my door and pleading for us to bring the electric pickup to…