“Want to change the world? There’s nothing to it,” sings Willy Wonka (played by Gene Wilder) in the 1971 hit film Willy Wonka and the Chocolate Factory. The song, “Pure Imagination” will be recreated by Timothée Chalamet for the new Wonka movie, which hits theaters this week. But this lyric, in particular, is also the premise of a new history-making commercial, which is set to screen before the movie across the US.
Produced by the Eat Differently initiative, the new commercial—which will debut in 1,800 movie theaters—depicts musicians, actors, and artists, all of whom follow a plant-based diet. It starts with lines from the poem written by Arthur O’Shaughnessy and quoted by Wonka in the original film: “We are the music makers, and we are the dreamers of dreams. So dream of a world where kindness embraces all and knows no bounds.”
Vegan advocacy organization Eat…