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    Europe’s Favorite Vegan Chocolate Brand Vego Is Now In the US. Here’s Where to Buy It.

    When it comes to chocolate, America’s favorite variety is milk. It’s unsurprising; milk chocolate is creamy, it’s melt-in-the-mouth, and, let’s be honest, it’s pretty addictive. But it doesn’t need to be made with cow’s milk. The dairy-free milk chocolate market is growing, and in Europe, one of the most popular leaders of the industry pack is Vego. But is it possible to get hold of this cult-favorite candy brand in the US? Spoiler alert: yes. Here’s what you need to know.

    What is Vego?

    Vego vegan chocolate was first developed in Berlin, Germany at a vegan fast-food restaurant called Vego Foodworld. Founded by Jan Niklas Schmidt, the first bar from the brand—the original Vego Whole Hazelnut Chocolate Bar—aimed to fill a gap in the market for a creamy, milky, nutty chocolate bar without dairy. And it was, without a doubt, a big success.

    Today, Vego Foodworld is…

    Read the full article originally published at

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