The EU will require sustainability claims on product labels to be supported with evidence. Rimma_Bondarenko / iStock / Getty Images Plus
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The European Parliament has voted to adopt a law regulating sustainability claims on product labels. The law will prohibit retailers from making general environmental claims and sustainability claims without evidence.
The law bans the use of terms including “eco,” “biodegradable,” “environmentally friendly,” “natural” and “climate neutral” without evidence. The EU will now require sustainability labels to be linked to official certifications or those established by public authorities, such as the the EU…
Read the full article originally published at www.ecowatch.com.