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EV revolution slowing down? Pish tosh. That’s only because electric cars are still too expensive. BYD thinks it has the answer — electric cars that are so cheap that only a fool would refuse to buy one. According to Bloomberg Hyperdrive, the giant Chinese automaker is not content with unseating Tesla as the world’s top-selling electric car manufacturer. Instead it has set its sights on luring customers away from Toyota and Volkswagen — the number one and number two top automakers in the world by volume.
In one of the most aggressive rounds of discounting seen yet in China’s bruising price war, BYD is currently discounting almost every electric and hybrid model it sells as part of a marketing campaign based on the theme that “electricity is cheaper than oil.” Data from Chinese…
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