The Real Story of Aunt Jemima
If you were raised in North America, chances are you’re well-acquainted with the Aunt Jemima brand. Whether it was enjoying pancakes from their mixes, their pancake syrups, or a combination of both, you’ve likely encountered their products at least once or twice.
However, in recent years, the brand’s parent company, Quaker, decided to alter the name and branding of Aunt Jemima products. The reason behind this change was the brand’s problematic and racist origins. This is the authentic narrative of Aunt Jemima.
The Aunt Jemima brand, famous for its pancake mix and syrup, boasts a remarkable legacy spanning over 130 years. Although there’s a rumor suggesting that Nancy Green, a former slave, invented the product, the brand was actually established by Chris Rutt and Charles Underwood back in 1889 in St. Joseph, Missouri. The brand’s initial…
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