The Rivian R2 lineup is due to debut March 7.
The California-based electric truck maker has revealed very little about the R2 as of yet, other than that it will be smaller and lower-priced than the existing R1 lineup—and, from an early tease above, that it will keep the original R1 lineup’s distinctive front lightbar and vertical-oval headlamps, which had been a polarizing look albeit a fan favorite.
While the R1T pickup and R1S SUV are full-size trucks—or within a few inches of full-size, by any American assessment—the R2 lineup is expected to cover a middle ground that would also make it viable for Europe and many other regions of the world, giving Rivian traction toward economies of scale.
This is it. Get ready to meet R2 on March 7th. pic.twitter.com/N2CKDTTZ5I
— Rivian (@Rivian) February 5, 2024
As such, it’s aimed for the mass-market—or much closer to the…
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