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In the ever-evolving landscape of electric vehicles (EVs), Tesla stands tall as a beacon of innovation and brand loyalty. A recent survey conducted by Bloomberg Intelligence sheds light on the current state of the EV market, revealing fascinating trends and consumer preferences.
Brand Retention Rates: Tesla Takes the Crown
According to the survey, Tesla maintains an impressive 87% brand retention rate, leaving competitors in the dust. Lexus trails at 68%, while Toyota lags behind at 54%. This data underscores Tesla’s stronghold in the minds of consumers, emphasizing the enduring appeal of its electric vehicles.
A remarkable 81% of prospective US Tesla drivers are new customers, drawn from competing EV brands. These individuals are making the switch to Tesla, enticed by its cutting-edge…
Read the full article originally published at cleantechnica.com.