Buckle up, baseball and oat milk fans alike, because Oatly is taking over the dugout in what must be the most unexpected crossover event of the season. Oatly, the charming oat milk company from Malmö, Sweden, is stepping up to the plate in Minor League Baseball (MiLB) with its newly minted team, The Malmö Oat Milkers, the league’s 121st team.
Oatly
This isn’t your average marketing stunt; it’s a full-blown, pink-jersey-wearing, oat-milk-chugging declaration of Oatly’s love for both vegan milk and America’s favorite pastime.
Blending oat milk and baseball
Rather than being a single team located in a specific city, the concept of the Oat Milkers is brought to life as each of the existing 120 MiLB teams will, at some point in the season, adopt the Oat Milkers identity for a game. This includes wearing special pink-accented jerseys that distinguish them from their regular…