Is MERIT Beauty worth the hype? Its cool-girl, minimalist vibe is like a magnet for Millennials, and when you throw in the brand’s claims that it’s “clean,” you’ve got a snowball effect that makes it hard to browse socials without MERIT Beauty popping up. But I tried it, and I asked our resident cosmetic chemist to help me break it down. The verdict? MERIT is not as clean as it says—what I will and won’t use from the brand, plus more, if you keep reading.
By: Lisa Fennessy
IN THIS POST:
By request…Is MERIT Beauty clean beauty?
You asked and I’m answering! To be honest, I’ve never gotten so many queries or requests to weigh in on a brand than I did with MERIT. Just take a look at this smattering of DMs I’ve gotten over the past few months:
I didn’t know…
Read the full article originally published at thenewknew.com.