US behemoth food company Mars is looking to put 300 “heavy-duty” electric trucks into operation in Europe by 2030, in what it is calling the largest electrification of freight trucking in Europe ever.
Running routes to and fro various company locations, this kind of trucking is primed for electrification, and a company the scale of Mars, which owns 50 global brands, transforming its freight into EVs could have a massive impact on emissions.
The deal is a collaboration with Swedish-owned Einride and launched in Germany last week, with routes in the UK and the Netherlands coming this year. “This sets a precedent for other players in the freight industry to follow, showcasing the mass potential of electrification at scale,” said Robert Falck, CEO and founder at Einride.
Technically the company will start hauling pet food from its Pet Nutrition factory in…