If you didn’t already know, color is THE most important factor in fashion industry. Every good apparel merchandising team knows that the first thing that pulls a customer into a store is the color. Basically, when we shop, we are like tropical birds; pretty colors draw us in. Then we start to care more about things like cut and fit after that initial attraction. So, today I am going to teach you all about how custom colors are made and matched through the product development lab dip process, or l/d for short. If you didn’t know lab dips are tiny fabric samples, so small they almost looks like scraps, but they are crucial to the fabric color matching process.
WHAT YOU WILL LEARN
WHAT IS A LAB DIP?
A lab dip, or l/d for short, is a teeny swatch of color – we are talking just a few inches – that holds the secret to matching colors. Despite its size, it has a very…
Read the full article originally published at shopvirtueandvice.com.