What may have started as a small Gold Coast retailer has grown into a giant cult fashion brand, but is Princess Polly fast fashion? We find out in the article below.
Since its founding in Australia in 2010 by Erin and Wez Bryett, Princess Polly has become one of the biggest US teen clothing retailers. Famed by millions of teens worldwide for creating insta and tik tok trending clothing, the Gen-Z fashion brand doesn’t show signs of slowing down, with net sales of $137.4 million US dollars in 2021.
While the brand is touting an ethical and sustainable approach to its supply chain practices, we assess if princess Polly is ethical or sustainable or whether the brand is greenwashing.
Is Princess Polly Fast Fashion?
While Princess Polly doesn’t sell its clothes for a cheap price point, we see with other fast fashion brands such as Cider, Zaful, and YesStyle, we…