What is Cider?
It is a direct-to-consumer womenswear brand whose aesthetic and business are geared toward Gen Z consumers. They claim to have clothing for everyone everywhere and to cover every mood. Cider is a fashion brand with offices in LA and factories in China that was founded by friends involved in the world of tech and fashion, back in 2020.
Is Cider Sustainable?
It is not. At its core, Cider is still promoting overproduction and overconsumption by dropping weekly styles according to mood.
It does not have any programs to reclaim its products. It greenwashes by saying that the pieces of their recycled collection are made of recycled certified materials when in truth they are blended with other fabrics like polyester. Let’s get into the details of their sustainability to see why.
The Sustainability of Cider’s Business Model
The brand says…
Read the full article originally published at www.eco-stylist.com.