Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
The Ford F-150 Lightning had a surge of sales at the end of 2023, but I have to admit that its production and sales are not ramping up as quickly as I’d hoped. It seems American pickup truck consumers still need some more time to get accustomed to plugin their trucks in at home rather than taking them to a gas station to get robbed.
As you can see above, the F-150 Lightning had just a little more than 24,000 sales in the US in 2023. It had nearly 12,000 in the 4th quarter, which was a nice improvement over the 2023 quarterly average, but that’s still far from the 150,000 or so annual sales the company’s targeting. Much needs to be done to improve awareness and marketing in the US, no doubt.
But there’s another avenue for F-150 Lightning sales growth, though. Exports. There are…
Read the full article originally published at cleantechnica.com.