Are cheaper Chinese EVs a “colossal strategic threat” poised to enter the US market? Marin Gjaja, chief operating officer for Ford’s EV unit, believes they could put them out of business.
Ford sees cheaper Chinese EVs as a major threat
Ford better “get going on EVs or we don’t have a future as a company,” Gjaja explained Wednesday. “They are ahead of us in this technology.”
During a panel discussion on disruptive new tech in Detroit, Gjaja said (via Bloomberg), “We look at that and say, ‘That’s coming here eventually, so we’d better get fit now and better get going on EVs or we don’t have a future as a company.’”
Ford recently pulled back on EV initiatives in the US, citing “slower than expected demand.” This includes cutting F-150 Lightning production and delaying around $12 billion in spending.
Ford’s Model e EV…