Clean beauty disruptor brands embrace science and tech to meet consumer demand for products that promise accessibility, longevity, sustainability.
When the concept of “Clean Beauty” was first introduced into the mainstream, the prevailing image was that of a brand founder mixing oils and herbs in their home kitchen, selling products at farmers markets and local boutiques. While that version of clean beauty still exists, many parts of the industry have had to scale up to meet the consumers’ demands for more accessible products, longer shelf lives, and better diversity representation of the world we actually live in. In addition to fancy, sustainable packaging, Ecocert- certified labs, and luxury department store distribution, clean beauty has embraced science and technology in a big way. While the original thinking behind clean beauty was that plant ingredients are always best,…
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