Unilever recently announced it wants to separate its ice cream division from its portfolio, placing the well-known Ben & Jerry’s brand on the path to acquisition. This decision is aligned with Unilever’s Growth Action Plan (GAP), aimed at refining the company’s focus towards core business segments that promise higher growth and profitability.
The divestiture of the ice cream business, including Ben & Jerry’s, is anticipated to enhance Unilever’s operational focus while allowing potential buyers to own a brand renowned for its ethical stance, environmental initiatives, and inventive flavors.
Ben & Jerry’s
Ben & Jerry’s, with its strong brand identity and commitment to social causes, represents a unique opportunity in the market. The ice cream division’s reported turnover of €7.9 billion (more than $8.5 billion) in 2023 underscores the significant market presence…