As the world welcomes 2024, a unique and tasty offer comes from an unexpected duo: vegan cheese brand Violife and Travis Barker, the legendary drummer and producer of Blink-182. The two are uniting to kickstart the year with a special offer under the banner of the Wiiildy Good Breakfast Club, with a straightforward yet appealing message to consumers: “I would like to buy you breakfast.”
Barker, who has been vegan for 17 years, has been a fan of Violife for some time and first showcased its dairy-free cheeses on his Instagram earlier this year. In the post, he whipped up a vegan cheese quesadilla using Violife products, and exclaimed, “Damn, Violife is f*cking awesome.”
In 2024, Violife and Barker want to bring this “awesome” experience to others through The Wiiildy Good Breakfast Club, which was created to help consumers embrace plant-based living in the new year, when…