Killer Milk billboard campaign warns that cow’s milk is now the leading cause of fatal anaphylaxis among school children

There’s a killer among us, hiding in plain sight, killing kids. However, for some reason, most people in the U.S. don’t know that the killer is milk. A landmark British Medical Journal (BMJ) study published in 2021 found that cow’s milk is now the leading cause of fatal anaphylaxis in school aged children yet Big Dairy may be keeping the general public from knowing the results of this study, resulting in more unnecessary deaths. Switch4Good, an evidence-based nonprofit committed to providing health, wellness and food equity education, purchased five billboards in heavily trafficked sections of Los Angeles and Atlanta to warn parents about the perils of dairy consumption.

Deaths from peanuts, shellfish and eggs receive a lot of media attention yet cow’s milk, along with products made from dairy such as cheese, ice cream and yogurt, have become the most…