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The Tesla brand is on full display as CEO Elon Musk tries to convince Chinese and US regulators as well as Tesla investors that the company’s Full Self Driving (FSD) technology is nearly ready to emulate every driving task that a human currently undertakes. That goal of autonomy is essential to continued Tesla share value and confidence.
Tesla’s EVs are minimalist. With oversized touchscreens, a vast proprietary fast charging network, and industry-leading performance, Tesla has made the dream of transportation electrification a reality. Tesla’s allure as a software company whose software happened to be embedded in EVs was intriguing for an early adopter audience. They believed Musk held only positive intentions toward others and worked for the good of the mission and the enterprise he…
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