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Regardless of its efforts to introduce new sustainable initiatives and transparency of their production processes, H&M has faced intense criticism regarding its environmental and ethical practices in recent years, placing it as one the main global fast fashion brands of this time.
Green actions such as their pre-loved collection, a rental service in-store, or their ongoing Garment Collecting programme to recycle clothes, are a start but are insufficient for real change.
Why is H&M not sustainable?
The Swedish brand has been the subject of several controversial accusations in the past years, including a greenwashing lawsuit for making false green claims. This was one of…
Read the full article originally published at www.eco-stylist.com.