{"id":251811,"date":"2024-05-29T14:00:00","date_gmt":"2024-05-29T14:00:00","guid":{"rendered":"https:\/\/news.republicofgreen.com\/godaddy-2023-sustainability-report-innovation\/"},"modified":"2024-05-29T14:00:00","modified_gmt":"2024-05-29T14:00:00","slug":"godaddy-2023-sustainability-report-innovation","status":"publish","type":"post","link":"https:\/\/news.republicofgreen.com\/godaddy-2023-sustainability-report-innovation\/","title":{"rendered":"GoDaddy 2023 Sustainability Report: Innovation"},"content":{"rendered":"

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Originally published in GoDaddy’s 2023 Sustainability Report<\/p>\n

Innovation\u00a0<\/strong><\/p>\n

We\u2019re focused on evolving to deliver for our customers.<\/strong><\/em><\/p>\n

The world is constantly changing and so are the needs of our customers. To stay ahead of the curve, we commit to progressing our products and services through continuous experimentation and innovation.<\/p>\n

Controlled Experimentation\u00a0<\/strong><\/p>\n

We intentionally create a culture of experimentation to empower each employee to be an inventor, a problem solver, and a champion for our customers. In 2023, our experimentation catapulted many ideas into becoming fully integrated customer solutions. The purpose behind our controlled experimentation lies in our commitment to building great products and experiences that solve real customer problems. This effort requires an approach to decisionmaking that embraces learning and evidence-based methods, where decisions impact not only our performance but also our customers\u2019 performance. GoDaddy experiments use randomization and robust statistical methods that empower teams to build confidence in their decision-making, find incremental value in each experiment, and trace the causal effects on key stakeholders.<\/p>\n

To engage in controlled experimentation, our teams follow our five experimentation lifecycle stages:<\/p>\n