{"id":248161,"date":"2024-04-02T12:00:00","date_gmt":"2024-04-02T12:00:00","guid":{"rendered":"https:\/\/news.republicofgreen.com\/is-musk-getting-in-the-way-of-tesla-sales-growth\/"},"modified":"2024-04-02T13:00:58","modified_gmt":"2024-04-02T13:00:58","slug":"is-musk-getting-in-the-way-of-tesla-sales-growth","status":"publish","type":"post","link":"https:\/\/news.republicofgreen.com\/is-musk-getting-in-the-way-of-tesla-sales-growth\/","title":{"rendered":"Is Musk getting in the way of Tesla sales growth?"},"content":{"rendered":"
Tesla CEO Elon Musk’s reputation has deteriorated significantly thanks to his online outbursts\u2014and that may be negatively affecting Tesla sales, Reuters reports.<\/p>\n
In a new survey by marketing analysis firm Caliber provided exclusively to Reuters, a “consideration score” for Tesla fell to 31% in February, less than half its high of 70% in November 2021, when Caliber started tracking consumer interest in Tesla.<\/p>\n
<\/p>\n The score fell eight percentage points in January alone, while those of Audi, BMW, and Mercedes-Benz rose into the 44%-47% range, Reuters noted. And the association of Tesla’s reputation with that of its CEO may be the reason for the lower scores, according to Caliber.<\/p>\n 2024 Tesla Model S. – Courtesy of Tesla, Inc.<\/p>\n<\/div>\n “It’s very likely that Musk himself is contributing to the reputational downfall,” Caliber CEO Shahar Silbershatz said in an interview with Reuters, adding that 83%…<\/p>\n<\/div>\n