Are you a man between the ages of 18 and 28? Do you eat Chipotle five to seven times per week? Congratulations. You are officially a “Chipotle Boy.”
The word on the street is that “Chipotle Boys” is an emerging label for young professionals who frequently dine at Chipotle Mexican Grill. These individuals are known for their routine visits to the fast-casual chain, often prioritizing convenience, speed, ingredient transparency, and nutritional value over variety.
Chipotle
A typical Chipotle Boy can be found standing in line during the lunch rush, dressed in business attire with his eyes glued to his phone. But why Chipotle?
The appeal of Chipotle
Chipotle Boys are a common sight at one Midtown Manhattan location Bustle writer Madeline Howard recently visited during rush hour. Here, Howard found that the overlap between gym bros and Chipotle Boys was strong—and…