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    HomeBusinessSustainable BusinessThe Shepherds Bush shower scene that inspired a green business brand

    The Shepherds Bush shower scene that inspired a green business brand

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    When Tim Keaveney had the shower that changed his life, he was working in corporate finance for Barclays. “I was living in a house share in Shepherds Bush,” the 31-year-old explains, “and in the shower, looking at all the single-use plastic products around me, I thought: ‘there has to be a better way’.”

    Post-bathroom research taught him that a typical cleaning spray is made up of at least 90% water, packaged in a single-use plastic bottle – “and we’re using billions of them to clean our homes every year – completely bonkers!”

    The timing, Keaveney adds, “felt right: David Attenborough’s Blue Planet and the Government’s plastic tax meant public awareness had never been higher. Data from [retail research firm] Kantar showed almost 29% of the UK grocery market was ‘Eco Active’ – so actively looking for more sustainable brands. I knew I’d found…

    Read full article originally published on news.google.com

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